smart
destination
data is what makes it smart
Have control of your identity and own the information and messages you use in promoting what makes you a unique destination.
Collaborating with enthusiastic local experts we identify the unique features and key attractions of destinations including its hidden gems. The resulting bespoke content database and information hierarchy populates the destination mapping and is structured to support ongoing quick and easy information updating.
Bespoke digital maps are a powerful promotional tool with engaging interactive features designed to support wayfinding and drive visitor footfall to desired local amenities and attractions.
all about the destination in your hand
Developments in digital technology now allow us to easily and cost effectively bring local Wayfinding & Placemaking promotional information direct into the visitor’s mobile phone.
Promote the breadth and depth of your offer through a bespoke digital master map, featuring interactive pop-up windows of key events, local retailers, attractions, accommodation, food & drink and much more. Engaging images, 360 views and video are integrated into the pop-ups to showcase attractions and highlight the beautiful environments in an immersive way.
promoting local businesses
Promoting the Village Butcher, Veg Shop and Bakery is crucial in supporting the local economy. By raising visitor awareness and presenting an engaging wider offer, visitor footfall will grow and the duration of stay also increase.
Generate revenue by marketing the local economy, including enhanced business presence with more eye-catching interactive pop-up windows.
smart public spaces
Maps are powerful and accessible communication devices that help users quickly identify their location and plan their onward journey with confidence and encouragement to investigate and discover.
To be accessible and to support the user experience, a consistent wayfinding information provision needs to be seamlessly provided across arrival points, meeting places, decision points and all wider journey touch points.
hidden gems from local enthusiasts
What makes a place special often goes undetected. We work with local representatives to identify the unique historical stories, buildings of architectural merit, distinctive nature, and landscape locations.
We design engaging information graphics to attract attention and encourage discovery of these Hidden Gems.
minimal foot print, instantly updated &
cost effective
smartpost is the cost-effective alternative to traditional large size map monoliths and expensive, vulnerable fingerpost structures. Designed with a small footprint to support easy installation in busy thoroughfares and dwell spaces. Four easily updated graphic faces provide flexibility with information content, including promotional, branding, mapping and QR code web links to bespoke interactive maps.
smart safe
cycling & walking
It is a magical experience to cycle through the beautiful scenery of The New Forest. Our New Forest Hub app uses Sat Nav technology to provide walkers and cyclists with live user position overlay to ensure they never get lost. Map 3D view mode and heads-up live map presentation are applied to 7 beautiful walking routes & 5 exciting cycle routes across The New Forest.
3D mapping for outdoor beauty
Some destinations have a beauty and grandeur that cannot be fully appreciated with the naked eye. 3D rendered maps accurately represent the landscape and help realistically convey the scale and attraction of these places.
When further populated with attraction and amenity promotional features, 3D mapping quickly helps the user understand the exact terrain in association with the various outdoor activities on offer.
getting closer to the nature
Hampshire Swifts was formed in 2016 in response to the on-going decline of this iconic bird across Hampshire. Their aim is to promote for the benefit of the public the conservation of the Common Swift in Hampshire. We helped by creating a wholistic design solution including branding, stationery, print, digital map and website design.
The Lymington Swifts Trail is available in digital & print map version and is detailed to help users navigate to the best places find swifts and their nesting sites.
good old paper in your hand
Printed paper maps are an established and popular wayfinding device, detailed to promote the destination and highlight the breadth of offer and surrounding attractions. The map style and content need to be consistent with the seamless suite of map provisions across website, mobile phone, and on-street signage.
Each year 10,000 Visit Brockenhurst paper maps are printed and distributed to local camp sites, hotels, and visitor attractions.
understand
& connect to
the history
Placemaking helps visitors understand and value what makes a destination special and why it exists.
An important aspect of Brockenhurst’s attraction is the rich and diverse history reaching back to the times of William the Conqueror in 1066.
Our Brockenhurst master map has heritage route layers with interactive pop-up features designed to promote the historic locations and help bring the stories and historical figures to life.
web portal for your destination
Do you have a Wayfinding & Placemaking strategy and how well do you promote your full offer via your destination website?
Do visitors arrive at your destination with a pre-conceived impression and are unaware of the full breadth and range of provision and amenities available.
We create map based digital engines designed to promote the wider appeal of the destination, highlight local business and key attractions presented in an attractive, engaging, and accessible format.
branding
for your destination
The design of a distinctive destination map with exclusive draw style and bespoke graphic details will help create a unique identity and powerful promotional tool.
The consistent promotion of these bespoke graphic devices across a range of visitor focussed merchandise will further help differentiate the destination and highlight its unique offer.
