smart
new
forest
We have turned our beloved New Forest National Park into a smart place to discover, enjoy and protect.
data is what makes it smart
Have control of your identity and own the information and messages you use in promoting what makes you a unique destination.
Collaborating with enthusiastic local experts we identified the unique features and key attractions of The New Forest including its hidden gems. The resulting bespoke content database and information hierarchy populates the destination mapping and is structured to support ongoing quick and easy information updating.
The New Forest digital master map is a powerful promotional tool with engaging interactive features designed to support wayfinding and drive visitor footfall to desired local amenities and attractions.
all about the New Forest in your hand
Developments in digital technology now allow us to easily and cost effectively bring local Wayfinding & Placemaking promotional information direct into the visitor’s mobile phone.
New Forest Hub mobile App promotes The New Forest with a bespoke digital master map. Interactive features include pop-up windows of key events, local retailers, attractions, accommodation, food & drink and much more. Engaging images, 360 views and video are included on the popups to showcase the beautiful environments in an immersive way.
promoting local businesses
Promoting the Village Butcher, Veg shop and bakery is crucial in supporting the local economy. By raising visitor awareness and presenting an engaging wider offer, visitor footfall will grow and the duration of stay also increase.
hidden gems from local enthusiasts
What makes a place special often goes undetected. We work with local representatives to identify the unique historical stories, buildings of architectural merit, distinctive nature, and landscape locations and generate engaging information to attract attention and encourage discovery of these Hidden Gems.
public spaces
Maps are powerful and accessible communication devices that help users quickly identify their location and plan their onward journey with confidence and encouragement to investigate and discover.
To be accessible and to support the wider user journey, a consistent mapping provision needs to be seamlessly provided across destination website, streamed to mobile phone, on-street signage and printed handheld maps.
smart safe
cycling & walking
It is a magical experience it is to cycle through the beautiful scenery in The New Forest. Our New Forest Hub app uses Sat Nav technology to provide walkers and cyclists with live user position overlay to ensure they never get lost. Map 3D view mode and heads-up live map presentation are applied to 7 beautiful walking routes & 5 exciting cycle routes across The New Forest.
getting closer to the nature
Hampshire Swifts was formed in 2016 in response to the on-going decline of this iconic bird across Hampshire. Their aim is to promote for the benefit of the public the conservation of the Common Swift in Hampshire. We helped by creating a wholistic design solution including branding, stationery, print, digital map and website design.
The Lymington Swifts Trail is available in digital & print map version and is detailed to help users navigate to the best places find swifts and their nesting sites.
good old paper in your hand
Each year 10,000 Visit Brockenhurst paper maps are printed and distributed to local camp sites, hotels, and visitor attractions. A very popular wayfinding device, the printed maps are detailed to promote the breadth of Brockenhurst offer and surrounding New Forest attractions. The map style and content is consistent with the suite of seamless map provisions provided across website, mobile phone and on-street signage.
understand
& connect to
the history
Placemaking helps visitors understand and value why a destination exists.
An important aspect of Brockenhurst’s attraction is the rich and diverse history reaching back to the times of William the Conqueror in 1066.
Our Brockenhurst master map has heritage route enhancement layers with interactive pop-up features designed to promote the history and help bring the stories and historical figures to life.
branding
for the New Forest
The New Forest is a special place and unique destination with attractions and amenities unlike anywhere else in the world.
The design of a distinctive New Forest map with exclusive draw style and bespoke graphic details has become a powerful promotional tool. Consistent application of the bespoke graphic devices across a range of visitor focussed merchandise further promotes The New Forest and its unique offer.
web portal for New Forest
Many visitors to Brockenhurst arrive with a pre-conceived impression and are unaware of the full breadth and range of provision and amenities available in the village.
We have supported Brockenhurst with the creation of a printed, map based marketing device and website designed to promote the wider appeal of the village, highlight local business and key attractions presented in an attractive, engaging and accessible format.
