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Founded in January 2008, we are an established team of design consultants specialising in Sustainable Wayfinding Solutions and the creation of Smart Destinations. Our core team of senior staff are passionate design experts with years of consultancy experience. We have impressive project credentials and an admirable reputation for innovate design and creativity, delivered with pragmatism and a demonstrated ability to implement projects to exacting design specifications.

smart, sustainable wayfinding is here to stay.

Our wayfinding design journey started in 1996 with our involvement in the pioneering Bristol Legible City on-street wayfinding project. As part of the integrated wayfinding system, we helped create a consistent and easy to use network of directional signs, information panels and advertising structure. At the time a UK first, the project was considered groundbreaking and has been replicated in many cities around the world.

 

Over the subsequent years we have refined this approach and developed unique wayfinding solutions for numerous towns and cities, including major commissions for the cities of Liverpool, Dublin, Bath and most recently Cork. 
 

Conventional wayfinding signage systems have been around for many years now, however, it’s important to note that even though traditional signage can be an effective wayfinding solution, with modern digital developments it can be improved upon. Today we find ourselves living through a fast-moving digital revolution and a period of major world change.

Digital wayfinding offers a significant upgrade over traditional static signs, allowing visitors to access information tailored to their specific environment and requirements. By integrating these advanced tools, destinations can greatly enhance both visitor experience and operational efficiency because they allow you to do so much more than just basic traditional signage.

 

At fwdesign we see exciting opportunities to embrace digital technologies, future proof your wayfinding provision and move towards Smart Destination status. Contact fwdesign to learn how enhance your destination offers with digital wayfinding solutions, become more sustainable and stay ahead of the competition.

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