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the brochure

frank family
frank sign multi signage for city, town on street



Slim jack is a narrower compact monolith, perfect for heritage or interpretive situations which require less information. He can also form part of a wider wayfinding system in locations where a smaller more detailed focus maps are required. He has the advantage of being relatively unobtrusive, with a small footprint.

frank sign multi signage for city, town on street

slim tall


Slim tall jack is a narrower monolith with extra panel height to accommodate additional graphics such as area location name or onward journey directional information. He is the perfect structure for delivering a wayfinding provision in intimate locations were on-street space is a premium and the use of directional fingerposts would be an inappropriate approach.

frank fingerpost sign for city town onstreet

wide tall


In situations where the use of fingerposts is not an appropriate solution there is a need for a larger structure like wide tall jack who has the capacity to carry a significant amount of information.

The extra height and width is sufficient for even the most demanding situation where mapping and onward journey directional information is required.


frank fingerpost sign for city town onstreet

wall & railing


Particularly useful in intimate locations or where floor space is restricted, for example, in narrow shopping arcades. It can also be useful for destination names to mark the end point of a journey (providing the opportunity to highlight local places of interest). Wall & railing mounted jack can be sized to suit the location, and has the potential to carry branding, interpretive or directional information.

fwdesign registered design: 001731555-0004

solar powered pedestrian sign for city town onstreet



Fingerposts are prone to vandalism and vehicle damage, and should therefore be specified with care. However, in a destination-rich environment, a fingerpost can carry more directional signage than the header panel of a monolith (up to six destinations in any of four directions).

Our jack fingerpost is a simple, elegant design with a double height finger carrying two lines of directional information offering maximum robustness and dual language capability. Fingers are securely mounted with stainless steel fixings and a square section post provides enhanced strength and rigidity.

fwdesign registered design: 001731555-0003

jack finger
frank spec

quality to last decades


fwdesign are hugely experienced in the developing of urban realm products and our family of fwd product represent our 'best practice' solution for today's needs and tomorrow's aspirations.

Our product have been designed to maximise wayfinding effectiveness, value engineered to minimise cost and prototyped and tested to ensure longevity. Product modularity means systems can be easily customised, adapted and updated.

Optional floor plate and rapid foundation fixing system.

Graphic panels: digitally printed vinyl graphics, reverse applied on to toughened low iron glass. Options include vitreous enamel and durable one.

Open plinth: provides a lighter visual impact on the streetscape and makes it hard for any one to hide behind the sign.

Frame: extruded aluminium frame finished in semi gloss polyester powder coat in a choice of colours, location name masked and sprayed on the side frame.

Carrier frame: extruded aluminium frame with a semi gloss polyester powder coat finish, allowing the graphic panels to be easily and cost-effectively updated.




jack has been an excellent and proved solution to many cities and towns.

The images shown below are some of the projects delivered with jack including,

Southgate, Whitton Highstreet, Luton and Shaftesbury.

fwd_southgate_10 small
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other services

other services


We are experts in core service areas that can be combined to create a seamless offer tailored to support large project initiatives from front end design strategy through to product implementation. We are great team players and love to work collaborately with inspired clients and partner design agencies.

sign location plan


The success on any wayfinding system is dictated by the delivery of the right information in the right place. Our team have many years of experience in strategic planning and locating the best positions for signage and street furniture to compliment the environment. Wayfinding signage should be there when you look for it while enhancing the streetscape and creating a sense of place, not visual clutter.

frank sign multi signage for city, town on street

sign schedule


Our team are experts in managing information content. We have proven development tools to create data structure and manage content review with quality control measures to ensure accurate information content is implemented.

frank sign multi signage for city, town on street



Our maps are very effective communication devices that convey a wealth of diverse information in a visually attractive, easy to interpret and accessible manner. Based on international standards we have developed our own best practise mapping conventions and applied them to the challenges encountered by pedestrians wishing to understand their location, find their destination quickly or easily navigate around the public realm.

frank sign multi signage for city, town on street

information graphics


Our team of graphic designers have specialised expertise in information design for the built environment. We understand the challenges of delivering information in a 3-dimensional format, where physical conditions such as lighting, reflection and crowds of people can all have a significant impact on its effectiveness. With reference to international standards, we test layout options to ensure information is presented in the most intuitive and easily understood manner.

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