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Dimond Wall with phone_edited.jpg

the brochure

frank family


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minimal foot print,
instantly updated &
cost effective;

Dimond Wall with phone_edited.jpg

the brochure


The next generation of smart wayfinding street furniture. Designed to complement digital wayfinding services and help create Smart Destinations. A prominent beacon
to promote Smart Destination digital services.

smartpost is the cost-effective alternative
to traditional large size map monoliths and expensive vulnerable fingerpost structures. Designed with a small footprint to support easy installation in busy thoroughfares and dwell spaces.

Four easily updated graphic faces provide flexibility with information content - promotional, branding, mapping and QR code web links to bespoke interactive maps.

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marker &
digital hub point.

For route marking and highlighting destination end points the marker has a very small footprint and makes
a minimal impact within his natural environment.

The digital revolution has rapidly changed our ways of life. We all now expect speedy access to networked digital information and the ability to effortlessly investigate details wherever we find ourselves. Websites, mobile phones, smart kiosks and other digital devices and technologies are the new tools we use to interact with our environment.


fwdesign specialise in the creation of bespoke digital information resources developed around powerful interactive mapping resources.


The resulting Digital Engine delivers a versatile and powerful portal providing speedy user-friendly engagement to networked digital destination maps easily accessed from home computers (anywhere in the world), on-the-street, at smart hub points and on-the-move via personal mobile phones.


The latest developments now support live streamed map data direct to mobile phone and when combined with the phones built in GRS functionality provides a powerful personal navigation device.




smartpost is a flexible and cost-effective smart wayfinding solution for progressive cities, towns and greenspaces. The images below illustrate how versatile smartpost can be with creative application, information design and user focus.

other services

other services


We are experts in core service areas that can be combined to create a seamless offer tailored to support large project initiatives from front end design strategy through to product implementation. We are great team players and love to work collaborately with inspired clients and partner design agencies.



Our digital team delivers creative vision with interactive web content and site construction as a seamless process. We offer a range of design service to suite clients needs from simple websites to the more established with embedded interactivity and e-commerce.

digital map


Digital map - We offer fully coded bespoke maps with GIS for web and mobile use with features including user location display, interactive markers & over layers, walk / cycle / drive trails and routes.

sign location plan


The success on any wayfinding system is dictated by the delivery of the right information in the right place. Our team have many years of experience in strategic planning and locating the best positions for signage and street furniture to compliment the environment. Wayfinding signage should be there when you look for it while enhancing the streetscape and creating a sense of place, not visual clutter.

frank sign multi signage for city, town on street

sign schedule


Our team are experts in managing information content. We have proven development tools to create data structure and manage content review with quality control measures to ensure accurate information content is implemented.

frank sign multi signage for city, town on street



Our maps are very effective communication devices that convey a wealth of diverse information in a visually attractive, easy to interpret and accessible manner. Based on international standards we have developed our own best practise mapping conventions and applied them to the challenges encountered by pedestrians wishing to understand their location, find their destination quickly or easily navigate around the public realm.

frank sign multi signage for city, town on street

information graphics


Our team of graphic designers have specialised expertise in information design for the built environment. We understand the challenges of delivering information in a 3-dimensional format, where physical conditions such as lighting, reflection and crowds of people can all have a significant impact on its effectiveness. With reference to international standards, we test layout options to ensure information is presented in the most intuitive and easily understood manner.

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