westfield. westfield london

With only five months to launch, we were brought in by Westfield to devise the internal wayfinding strategy and communication graphics for the company’s flagship £1.6bn retail and leisure destination in West London. 3D structures had already been designed; our brief was to create information graphics that would complement Pearson Lloyd’s organic Corian totems.

Over the five months our involvement mushroomed to include mapping, car park wayfinding and supergraphics – more than 250 graphic information signs in total.

“We didn’t think we could find a consultancy that could do both (internal and car park wayfinding packages), but fwdesign convinced us that it could take on both elements.”
Jason Forbes, Executive Design Architect at Westfield.