As well as coping with the large quantity of users on event days and the challenges that this presents, stadiums and sporting venues are needing to adapt to the changing environment they are now operating in. By diversification into other areas such as conference centres and as wedding venues the branding and information systems need to evolve. It is important that their values and history are translated across all of their touch points to promote the varied offer. Also being an integral part of their community and place their connection with the towns and cities they are part of is increasingly important.
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