city of dublin.

pedestrian wayfinding system

JCDecaux asked fwdesign to support its tender submission for a city-wide advertising contract in Dublin City, following the consultancy's extensive work in Dublin's Docklands. Encouraged by a successful tender submission, fwdesign was then appointed to help develop an innovative and exemplary wayfinding system for the city.

In partnership with the advertising giant, we created a range of information graphics and bespoke products that collectively deliver a unique identity befitting a city like Dublin. The system includes street furniture, advertising billboards, a hand-held map and digital on-line maps. The colours of the Liffey, the shades of the classical Georgian architecture and the energy of Dublin's University body, have all inspired and informed what is a unique graphic language and illustrative style.

Cutting edge, and always inclusive, the wayfinding system includes structures with illuminated maps to ensure that information is legible 24/7. And in keeping with Dublin's 'green' ethos, the system also incorporates JCDecaux's bicycle scheme.

Michael Stubbs, Assistant City Manager with Dublin City Council says "taken together the map panels and fingerposts signs represent the first integrated signage system in the city. The system gives consistent and reliable information to users and is a significant addition to the city's public realm."