design strategy.

Design strategy is at the heart of our working process; it is a discipline, which determines what to make, how to do it and why. At fwdesign, this process is used in all our projects from strategic wayfinding in Dublin to the development of brands in Kazakhstan.

The design strategy process involves forming a systematic approach to a problem integrating holistic thinking, design research and strategic planning, which provides a basis for the development of products and services. Design strategy often uses social research methods to help ground the results and covers topics including social, environmental and sustainability issues. Users are key to the success of our projects and they are at the centre of what we do.