Once we’ve unearthed the real challenges and opportunities and gained a clear understanding of all relevant perspectives, we can start to define a strategy. This needs to relate back to what we are trying to achieve, and is critical if we are to come up with appropriate and effective solutions.
Think of the strategy as the foundations of a building. It might include separate elements for wayfinding, information graphics, or product design.
It might even need to look beyond the present and encompass plans for the future.