whitewater shopping centre.

Whitewater is the largest retail complex in Ireland outside Dublin. Our role as part of the five-strong agency collaboration was to ensure that the chosen branding concept – a pebble with white logotype and dropped shadow – could be successfully interpreted on 3D signage, integrating it into the fabric of the building and retaining the subtlety and sophistication of the 2D identity. We did this by creating one ‘hero’ sign from a jigsaw of solid stone, and adapting the logo on a series of smaller signs around the building.